ALCA Workshop with Renato Beninatto (Nimdzi Insights)
Reframing and Thinking Differently: Growing Against All Odds
The localization industry is evolving at breakneck speed, and standing still is not an option. Growth isn’t just about adapting to change; it’s about embracing new ways of thinking and challenging our assumptions about what is possible. This full-day workshop will empower you to rethink deeply held beliefs, reframe persistent challenges, and uncover hidden opportunities to grow, even in the face of uncertainty. Together, we’ll explore how shifting perspectives can lead to innovative solutions and a stronger foundation for success.
We’ll dive into common pain points in the translation and localization industry, such as pricing pressures, technological disruption, and client acquisition, and explore how to turn these challenges into opportunities. By stepping back and looking at problems from different angles, you’ll uncover new insights that lead to creative, actionable solutions. You’ll also learn how to use intentional framing and communication strategies to strengthen relationships with clients and partners, positioning your business for long-term growth.
This workshop is designed to inspire you to think differently about your business, your clients, and your future. Whether you’re a seasoned leader or just beginning your journey, you’ll leave with practical tools and actionable insights to help your company not just survive but thrive against all odds. If you’re ready to challenge conventional wisdom and reimagine what growth can look like in Africa’s dynamic translation market, this workshop is for you. Together, we’ll reshape the way we approach challenges and build a more resilient future for our industry.
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Target Audience
• Professionals in the translation and localization industry
• Business owners and leaders in language services companies
• Translation and localization service providers operating in Africa
• Both experienced industry veterans and newcomers
• Individuals facing challenges in the localization market who seek new growth strategies
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Why Attend?
• Connect with other industry professionals facing similar challenges
• Learn to reframe industry challenges as opportunities for growth and innovation
• Discover specific tools and strategies that can be immediately implemented in your business
• Gain actionable insights to help your company thrive despite market uncertainties and challenges
• Learn how to better position your business for long-term growth in Africa's dynamic translation market
• Acquire practical methods to approach common industry pain points differently (pricing pressures, technological disruption, client acquisition)
ABOUT
Renato Beninatto (Nimdzi Insights)
https://www.nimdzi.com/
https://www.linkedin.com/in/renatob/
The author of The General Theory of the Translation Company, Renato Beninatto, is recognized as the most experienced and accomplished expert in the translation, localization, interpretation, and language services industry. Renato has served on the executive teams for some of the localization industry’s most prominent companies and founded two of the most prominent market research and consulting companies in the language services space.
He brings his experience in sales, marketing, technology/automation, and operations to bring clarity into his consulting engagements on topics like buyer behavior, trends, pricing, automation, growth, competitive analysis, and M&A.
Renato was the President of ELIA (European Language Industry Association) and also an Ambassador for Translators without Borders, a non-profit organization that provides translations for NGOs. He was also the Vice-President of ABRATES, the Brazilian Translators Association, and a former Advisor to TAUS - Translation Automation User Society.
He is a regular speaker on globalization and localization issues at industry events and universities around the world.
Renato has often been quoted in articles, newspapers and other publications on subjects pertaining to global business. He is a native Brazilian living in Seattle, who speaks five languages and has lived in seven countries around the world.
Renato is the author of three books on global business and founded Nimdzi to provide insights to investors, analysts, buyers and suppliers of Language Services.
